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How to Immediately Become a More Productive (and Better) Writer

2013-05-08 09:19:47

You want to become a better writer. I know this because you’re reading Copyblogger. I also know that you fear becoming a better writer. This I know because you must change to become better, and to fear change is to be human. But what if I told you that you only need to change one [...] Related StoriesTwo Words That Will Make You a Smarter Content MarketerCase Study: How Content…

Two Words That Will Make You a Smarter Content Marketer

2013-05-07 07:00:04

You don’t usually envision a poet engaging in a pistol duel — let alone twenty-nine — but that’s exactly what Alexander Pushkin did. His last duel proved fatal. Sadly, as long as there are two people on earth, there will be conflict. But it doesn’t always have to end in death. I’ve been in several [...] Related StoriesCase Study: How Content Marketing Saved this Brick-and-Mortar BusinessA Simple Story About the…

Case Study: How Content Marketing Saved this Brick-and-Mortar Business

2013-05-06 09:55:41

At this point, we hope you’re seeing how content marketing can transform an online business into a runaway success story. It’s probably less obvious how you might go about doing that with a more traditional brick-and-mortar business. But those under-explored territories can be particularly fertile ground for a solid content strategy. Today we’ll talk about [...] Related StoriesCase Study: How a “No Meat Athlete” Built His Profitable and Satisfying BusinessA…

5 Links You Can Thank Me For Later …

2013-05-04 07:00:21

This week on The Lede … Why Are You Waiting to Get Picked? How to Accomplish More by Doing Less Why “Digital First” is Better Why Weirdos Get Ahead at Work Louis C.K. on Patience in Building Your Platform Want to grab even more useful links (beyond those that make The Lede)? Follow @copyblogger on [...] Related Stories5 Writing Links You Can Use in the Field5 Writing Links You’ll be…

How To Sell Without Selling

2013-05-03 07:00:06

If you want a simple way to make your emails more profitable, without any hard pitching or looking even remotely “salesy”, then give me a few minutes here, and let me show you how to do it in this article. Here’s the story … One problem a lot of people have with writing effective emails [...] Related StoriesThe Best of Copyblogger in 2012A Simple Story About the Power of Publishing…

A Simple Story About the Power of Publishing Content on the Open Web

2013-05-02 07:00:36

I think everyone who has ever wanted to write a book has dreams about what publication day will be like. So far, mine has involved exactly zero groupies and parades, but it’s still been nice. I’ve been watching this day creep towards me for a long time, and now that it’s here, I’m feeling more [...] Related StoriesThe 5 Cornerstone Values that Build an Authoritative Presence OnlineHow to Use Ebooks…

The 5 Cornerstone Values that Build an Authoritative Online Presence

2013-05-01 07:00:05

You’ve seen us talking a lot about authority — authority with your audience, with search engines, with colleagues, with other web publishers. Why do you want it? Because given the noisy, cluttered state of the web right now, it’s the authoritative site that earns the business. It’s the site that delivers credible, effective solutions to [...] Related StoriesA Simple Story About the Power of Publishing Content on the Open WebTwo…

How to Use Ebooks Strategically and Reach Your Content Marketing Goals

2013-04-30 09:20:24

Have you written an ebook yet? Some of the most-respected content marketers have embraced ebooks for marketing their businesses and as a source of income. Their goals vary, and so do the formats they prefer. Some use PDF-style ebooks they create and sell from their own websites, and some publish EPUB-style ebooks they upload and [...] Related StoriesTwo Words That Will Make You a Smarter Content MarketerCase Study: How Content…

Case Study: How a “No Meat Athlete” Built His Profitable and Satisfying Business

2013-04-29 07:00:37

Matt Frazier has worked hard to build a loyal community of vegetarian and vegan athletes. His blog, No Meat Athlete, gives his readers fun and accessible information on their favorite topics — training and food! These days, Matt’s site gets about 600,000 page views a month, and he has more than 20,000 people on his [...] Related StoriesCase Study: How Content Marketing Saved this Brick-and-Mortar BusinessA Simple Story About the…

5 Writing Links You Can Use in the Field

2013-04-27 07:00:22

This week on The Lede … Why You Should Write Daily Why Originality is Overrated The Few Sentences You Need to Dominate Your Market David Ogilvy’s Obituary 10 Ways to Write Clearly. No, Make that 1. Want to grab even more useful links (beyond those that make The Lede)? Follow @copyblogger on Twitter. // Why [...] Related Stories5 Links You Can Thank Me For Later …5 Writing Links You’ll be…